Reflections on the Role of Communication in Contemporary Organization Essay

Reflections on the Role of Communication in Contemporary Organization - Essay Example unmatchable impression is that it is difficult to have a good discourse within a big organisational structure because of the number of its employees and departments. However, the company has demonstrated overall satisfactory results when compared to its actual communication culture. Being a market leader of the software package industry in Australia, Master ERP crafted innovative ways in having an stiff communication system among its employees such as the development of a strong feedback scuttle and encouraging pass dialogue and knowledge sharing. According to Proctor and Doukakis (2003), effective internal communication is the key to a made organization. How the staff and officers behave and feel ab push through the organization can give a huge uphold in the companys reputation. From the course of interviews that we conducted to the employees, all were aware of the company values and princip les and they were positive and fanatic in working at Master ERP. Communication is the process of conveying ideas, thoughts, information, emotions, etc. between and among people. in time of the perspective in which this communication occurs, there are certain basic ideas about it which always practice (Roman, 2005). With the communication set up that we saw with the company, it can be said that it is indeed functional and promising. establish on our research, Master ERP encouraged communication throughout its organization by developing a feedback initiative called Say it as it is, whereas all staffs were trained in giving feedback thru a self-explanatory program, and by ledger entry the Purple Awards to recognize good work. Internal communication embraces both the official form of communication, such as memo, policies, guidelines, etc., and the unofficial form of communication, like the exchange of ideas between colleagues and simple conversations among them (Johnson & Johnson, 1 997). Due to the open type of communication and advanced ways in having a strong link among its peers, the said organization was able to make a healthy flow of information among its employees. For instance, Master ERPs CEO encourages e genuinelyone to directly talk to him via the rent Tim site on SharePoint. There is also a monthly Buzz meeting to give updates to the employees. another(prenominal) innovations in communication noted were the replacement of a receptionist by a touch screen pad with a phone and directory, conducting orientations to staff depending on their position in the company, and adopting social networking in the workplace. These strategies gave us a better understanding in the importance of communication, and that it is achievable particularly on a complex organizational structure like this. After observing an almost perfect approach in organizational communication, we put out that there are flaws when it comes to the departmental communication structure of Master ERP. During the interview conducted, it had been found out that some issues were raised by unsatisfied customers regarding a new product that was launched. A possible translation for this could be the ineffective communication between the departments that handle key roles in the release of the new software like the marketing and technology departments. Encouraging a dialogue in the interdepartmental level is very important to the strength of an organization, and disregard of dialogic practices can create