What Happened to Coca Cola Companys challenges of Coca Cola Case Study

What Happened to Coca Cola Companys challenges of Coca Cola - Case Study Example many a(prenominal) challenges and guilds fiasco are caused by intolerant policy of the company directed on racial, gender or religious discrimination against its employees. On the example of Coca Cola failures on the nucleotide of racial discrimination issues, it is clearly seen that careful and equitable attitude to all employees is a guarantee of the companys success and a protection against companys failures. What about diversity, Coke? A known lawsuit in 1999, which accused the company of racial discrimination against black employees, even after a challenging resolution, resulted in further racial persecutions in the company (What Happened to Coca Cola? p. 264). It would be emend for Coca Cola to prevent incidents of racial discrimination at work, because the major part of potential clients is social minorities. Accoring to Joe Solmonese, President, Human Rights Campaign, The Coca-Cola Company i s a model employer for diversity and inclusion within its own work strong suit and as a member of the larger business community. Its leadership on lesbian, gay, bisexual and transgender equality in the workplace is not only reflected in its long-standing achievement of 100 percent on the Corporate compare Index, but in its principled support of anti-discrimination legislation that would protect every worker in the get together States from being judged on the basis of their sexual orientation or gender identity (Creating an inclusive workplace). ... In reality, it was evident that Coca Cola appreciated ethnic minorities as their customers and not employees. The Task Force underlined that it was applicable to evaluate passage opportunities for white employees with career opportunities for black employees. In spite of the fact that the company hired a third of employees from ethnic minorities, top positions of the company were taken by white employees. It would be applicable to promote to the higher rank positions black employees and in such a way, other employees would realize that they learn a real chance to occupy a better position in the company. That is why the majority of plaintiffs did not miss their chance and joined other plaintiffs in the famous lawsuit of 1999. People felt up like having a real opportunity to renovate just and tolerant policy at workplace. Unfortunately, their tough struggle did not lead to a complete success. The issues of diversity are still believed to be invented by managers in the company. There is no proof or evidence that there are many examples of career promotion among black employees in the Coca Cola Company. Consequently, the fact that black employees felt indignant and cooperated in the name of equitable attitude at work may be justified. In accordance with Parker, stairs made by black employees (plaintiffs) could be explained with regards to Parkers triangle The Emotional Connection of Distinguishing Differences and conflict. He explains that emotions of black employees were hurt and they had no other way out, but to join to other claimants and to fight against racial discrimination in the company. Conclusion Thus, we can claim that Coca Cola made fake attempts to run diversity in the company. In the majority of cases managers were just saying some words describing